Apple maintains the lead of premium smartphones, OnePlus enter in top five for the first time

Apple maintains the lead of premium smartphones, OnePlus enter in top five for the first time, takes the fifth place.

According to new data from Counterpoint, Apple was a leader in the premium smartphone market in 2018. The group consists of premium smartphones from phones priced at over $ 400, and grew 14% year-on-year, despite the 3% decline in the global smartphone market.

Apple maintains the lead of premium smartphones

New research brings good news for OnePlus enthusiasts. For the first time in its short story, the Chinese company reached the top 5 companies up to 2% of the smart phone market outstanding.

OnePlus and its colleagues from Chinese OEMs such as Huawei and Oppo have expanded their presence, while other major companies such as Samsung and Apple have lost some stake in the stock exchange.

The OEM company that relies on Cupertino continues to dominate this range with a 51% share, followed by Samsung and 22%. In third place, there’s Huawei, ambitious and growing with its 10% share.

Chinese OEM saw annual growth of 97% due to strong sales of the Huawei P20 and Mate 20 series. Oppo achieved a good 6%, while OnePlus was the fastest winner in this sector thanks largely to record sales in India.

Apple maintains the lead of premium smartphones

The most outstanding segment ($ 800 and higher) was the fastest-growing sector. Apple’s dominance is most pronounced – it accounts for about 80% of sold phones.

It is strange that this particular part is where buyers are more content with paying more for the devices as long as they will be able to use them over a longer period of time.

This segment of the market is expected to grow further due to the arrival of 5G smart phones and foldable smartphones.

Source: Counterpointresearch

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