According to a Nikkei Asia report on Monday, March 28, the tech giant has reduced orders for the new $429 phone from 5 million to 3 million units.
The reduction in demand has indeed been linked to a number of issues, including growing prices decreasing desire for gadgets.
Service problems in nations like China owing to COVID restrictions and Russia, wherein Apple has halted sales as a result of the Ukraine war, might possibly be an issue.
Shanghai lockdown doesn’t affect the iPhone SE production. However, the new iPhone SE demand is lower than expected (the delivery status “in stock” as one of the proofs), and I cut my shipment estimation in 2022 to 15-20M (vs. 25-30M previously).
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 28, 2022
Apple’s reported manufacturing adjustment came the same day that famed Apple analyst Ming-Chi Kuo posted on Twitter that he believes the launch of the new iPhone SE is lower than Apple had anticipated, prompting him to lower his own shipment forecast for the device for the entire year of 2022 from 25 million to 30 million devices to 15 million to 20 million units.
Apple released the new iPhone SE (2022) later this month, which improved on the previous generation with new features such as a faster processor and 5G connection. It also increased the price by $30.
The device, which lacks capabilities found on Apple’s more expensive devices such as an edge-to-edge panel and Face ID, is now Apple’s most affordable iPhone and has proven popular with consumers searching for a quick mobile that ain’t cheap.