Google admits trouble selling expensive Pixels: Google would want to enter the mid-range market

Google admits trouble selling expensive Pixels: As the days is getting closer to May, Google is gearing up to announce its next entry into the mid-range smartphone market, with the launch of Google Pixel 3a and 3a XL. We can understand why Google is doing this. It needs to be diversified to compete better in the smartphone market.

Google’s chief financial officer Ruth Porat admitted that the company’s Q1 sales of Google’s devices were less than in the Q1 of last year, in Google’s earnings conference call on Monday. Porat called “some of the recent pressures in the premium smartphone market” a determinant factor of weak sales.

She didn’t explain exactly what those pressures were, but we know that the Pixel 3 and 3 XL had well-established prices in the price range of $ 800- $ 1000 to compete with offers like Samsung and Apple. It also did not help that the fact that the Pixel line remains exclusive to Verizon in the United States and the Americans does not like the idea of ​​paying a high-end phone out of pocket.

This is not to say that Pixel 3 is not a great smartphone. The high-end smartphone market is too saturated, and it takes a lot of competition to stand out from the competition.

The steady rise in smartphone’s prices has made consumers more reason to keep their phones for long periods of time, especially when newer models are only improved than previous models.

Google’s hardware revenue figures include all of Google’s hardware products, like Nest, Chromecast devices, laptops, Google Home devices, and its Pixel smartphones and tablets sales. Therefore, we do not really know how much money pixel equipment ranked in.

Revenue for last year’s Q1 was $ 4.35 billion and Q1 of this year saw an increase of $ 5.45 billion. We know that pixels were not thanking for that promotion and we are eager to see how Google’s impending midrange lineup will boost pixel sales and which markets will enter with 3a and 3a XL.

Source: The Verge

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