OPPO announced a new logo: As previously announced, this afternoon, OPPO held a new product release conference to officially release the new Reno series.
Shen Yi, vice president of OPPO, gave a speech on the stage. He said that from the smiley design on the back of the first mobile phone A103 to the future flagship Find X, OPPO started from 0 and reached the 250 million users in more than 40 countries and regions in the world in 10 years. Today, everyone is welcome to join us to witness the new beginning of the second decade of OPPO mobile phone: a new stage of enterprise development, a brand new brand image, and a new product line Reno.
Shen Yiren said that at the beginning of the second decade of OPPO, I hope that from product to the brand can bring a new experience to users. Therefore, the new OPPO logo came into existence, which made it simple and more inclusive.
In addition, OPPO also customized a set of OPPO Sans brand fonts – OPPO Sans, it does have a lot of pixel-level optimization for the mobile side, long-term reading is not too tired.
Shen Yiren also revealed that in 2019, OPPO will invest more than 10 billion yuan in research and development costs around the 5 major technology main channels of 5G, AI, imaging, cloud, and new materials, and will continue to increase investment in the future.
He said that 2019 is the first year of 5G commercialization, and the 5G+ era will spawn more new hardware. OPPO has established the emerging mobile terminal business unit, and will soon bring you more surprises: smart watches, smart headphones, and rich IOT products.