The indications of a possible entry of the US chip company Qualcomm into the smartphone market as a direct supplier of finished devices are increasing. Now an experienced manager has been brought on board who has been marketing end customer products for many years.
As Qualcomm announced today, Juho Sarvikas will take over the management of Qualcomm’s business in North America as the new Vice President and President. This was announced by Jim Cathey, who is responsible for Qualcomm’s global business, among others.
Sarvikas was HMD Global’s product manager until recently, after co-founding the company in 2016. HMD is the official licensee for the Nokia name in the mobile device market and since its inception has brought a large number of Android smartphones and a whole range of simple mobile phones to the market under the Nokia brand.
Experienced manager for sales of end-customer products
Among other things, Sarvikas was responsible for the development, design, and marketing of Nokia smartphones at HMD. He later moved to head HMD Global’s US operations while serving as the company’s chief financial officer.
Before Sarvikas co-founded HMD, the manager at Microsoft ran the cell phone business, which had previously been taken over from Nokia.
Before that, Sarvikas held a number of different positions at Nokia’s original cell phone division before it was sold to Microsoft. Basically, the Finn is very experienced when it comes to selling and developing smartphones for the end customer market.
Qualcomm itself supplies billions of chips for corresponding devices but has not yet been active in the end customer market itself.
For some time there have been rumors that Qualcomm is about to change this and launch a kind of Android-based “Nintendo Switch” on the market. Services, among others, could then be responsible for their sales and contribute his extensive experience.