Analytical agency Counterpoint Research has published statistics on smartphone sales for January 2021, where all attention is focused on specific models, not manufacturers.
These data showed a very curious top ten, where Apple completely dominates. Speaking of dominance, we are talking not just about the leadership of one model, but the presence of six “apple” devices in the chart at once.
The three leaders are the iPhone 12, with the model of the same name at the first line, followed by the iPhone 12 Pro Max and iPhone 12 Pro.
The last top-end iPhone with IPS is not losing ground either – the fourth place, but the “failed” iPhone 12 mini is located on the 8th line of the consolidated charts. The sixth Apple representative in the January top was the iPhone SE 2020 – it closes the top ten.
If we talk about the rest of the content of the top 10, then Xiaomi and Samsung sent two delegates to it. In both cases, we are talking about the budget: Redmi 9A and Redmi 9 from the Chinese and the Galaxy A21S and Galaxy A31 from the Koreans.
In total, these four devices cost 48.5 thousand rubles in Russia in the basic version and without any shares (prices are taken from MTS ), and the most affordable iPhone from this list costs a little less than 40,000 rubles, while the iPhone 12 mini, the cheapest of the current line of iPhone 12, costs 65 thousand rubles.
Therefore, Apple’s business model is still working successfully, regardless of difficult quarantine conditions. The next iPhone update is expected in September.