“You got this ad because you are a newlywed Pilates instructor and you are crazy about cartoons. This ad used your geolocation to tell you that you are in La Jolla.”
Renowned for their privacy and privacy practices, Signal recently launched the truest Instagram ad campaign ever. The purpose of this move was to show users how much personal information is in the hands of large IT companies, and in particular – Facebook. Moreover, Instagram’s own target algorithms helped in this adventure. The entire campaign was banned almost instantly.
What do they know about us?
The fact is that Instagram and Facebook use the same algorithms for data collection and promotion, and also collect the accumulated in one common pool. Moreover, the amount of information in this pool is quite extensive: age, place of residence and similar not entirely secret information. But something else is interesting: algorithms can determine whether you are looking for a new home, your marital status, and even your love for energy drinks.
But before Gizmodo had time to ask Signal for a comment, the tricksters’ account was banned even before the announcements reached their addressees. However, Facebook has denied closing the account and said it was all a publicity stunt.
Here are some examples of advertisements that Instagram users have received:
“You got this ad because you are a K-Pop chemist. This ad used your geolocation to tell you that you are in Berlin. You also have a baby and recently moved in. You also did pregnancy exercises the other day.”
“You got this ad because you’re a teacher, but more importantly, you’re Leo (and single). This ad used your geolocation to tell you you’re in Moscow. You like sketches and this ad thinks you’re in drag.”
“You got this ad because you are a therapist with an art history degree. Divorced. This ad used your geolocation to tell you that you are in London . Your online activity indicates that you are interested in boxing and are probably looking to buy a motorcycle.”