Xiaomi has just launched its more premium versions of the Mi 11 Pro and Mi 11 Ultra, just a few months after the original Mi 11.
What is known?
Mi 11 Ultra isn’t a subtle unit. A triple camera (50MB + 48MB telephoto + 48MB ultrawide) with a mix of 5x optical and 120x digital zoom is housed in the phone’s humongous bump on the back. Xiaomi has managed to cram a 1.1-inch secondary panel onto the device’s back, enabling users to take selfies with the device’s rear cameras.
Massive 5000 mAh battery powering the smartphone with fast charging capabilities of up to 67W, that the company claims will charge from 0% to 100% in 36 minutes. The Snapdragon 888 processor is also included, as well as a 6.8-inch curved AMOLED display with a 120Hz refresh rate.
With its comprehensive specifications comes a massive price tag. Its most expensive version (12GB RAM and 512GB storage) costs RMB 6999 / €1249 at retail, making it not only Xiaomi’s most expensive smartphone to date but also comparable to Samsung’s Galaxy S21 Ultra and Apple’s iPhone 12 Pro Max.
Xiaomi clearly wants to position itself as a more luxury brand with the Mi 11 Ultra, and it is aiming for Huawei’s P and Mate series market share, but it remains to be seen if Xiaomi has the brand value to justify such a high price tag.